How Flowell Recovers $1,000 Medical Device Carts by Answering Real Product Questions

Flowell sells a product that doesn't sell itself. At roughly $1,000 AOV for a medical-grade system, every shopper has real questions — about fit, indications, how the technology works, whether it's right for them.

Jack runs Flowell with a tight two-person team out of Europe, selling into the US. Email reminders could nudge a customer about an abandoned cart, but they couldn't explain compression therapy in a way that closes the sale. And as a small team, he didn't have the bandwidth to chase every checkout himself.

When their performance-marketing agency mentioned LiveRecover, Jack didn't know what it was. He tried it.

Setup took less than a day — most of which was building out a knowledge base on Flowell's product, indications, and customer-question patterns. The technical install itself was an hour.

"It's a complex product with a lot of explanation needed. Any touchpoint where a customer can ask 'what is this, how do I use it, is this right for me' is invaluable to us. The agents are more than capable of explaining it in a really easy-to-understand way."

Because Flowell's order volume is intentionally lower — high-consideration, high-AOV — the transcripts themselves became a strategic asset. Jack treats LiveRecover conversations the way he treats Amazon reviews or website product reviews: qualitative customer-truth that shapes how the site is written and how Flowell talks about the product everywhere.