How Flewd Recovered 8,000+ Carts Using LiveRecover

8,311

CARTS RECOVERED

15%

RECOVERY RATE

36%

REPLY RATE

"The results speak for themselves, and we couldn't be happier with the impact LiveRecover has had on our business."

MARKETING TEAM, FLEWD

8,311

CARTS RECOVERED

15%

RECOVERY RATE

36%

REPLY RATE

ABOUT FLEWD

Flewd makes bath soaks for emotions — Tightwad, Anxious Banshee, Lonelyboo, and a growing lineup of mood-named formulas designed to help you handle whatever the day threw at you. Each soak is built around a specific emotional state, with ingredients chosen for what they do, not just how they smell. The brand has built a following with shoppers who treat self-care like a stack — bath soak as the anchor, not an afterthought.

THE CHALLENGE

Wellness products live or die on whether the customer believes the claim. And bath soaks named "Anxious Banshee" require a particular kind of belief — that pouring this in your tub will actually do something for your stress levels.

Flewd already had email and SMS automations running. Both helped, but a meaningful chunk of high-intent shoppers were going dark before checkout.

It wasn't disinterest. It was wondering. Customers were asking themselves:

"Will this actually work for my stress?" "Is this just expensive bubble bath?" "What's actually in it?" "Which formula is right for what I'm feeling?"

Generic recovery automations couldn't field that. So those carts sat.

THE SOLUTION

Instead of sending another "complete your purchase" text, Flewd brought in LiveRecover.

Now, every abandoned cart gets a real human on the other end of the conversation. Not a bot. Not a flow. An actual person who knows the formulas, can match a soak to a mood, talk through ingredients, or walk a customer through which scent profile fits which use case.

It's less "reminder" and more "wellness consult." Which is the conversation a Flewd shopper actually wants before they hit buy.

THE RESULTS

•8,311 carts recovered since launch
•15% recovery rate — sustained for 25 months running
•1 in 3 customers replied to outbound SMS

WHY IT WORKS

Real humans > robotic replies

Every message is handled by trained agents. No scripts. No generic responses.

Fix the friction, don't just nudge

Customers didn't forget. They hesitated. LiveRecover tackles the actual objection — pricing, shipping, fit, whatever it is.

You only pay when it works

Performance-based pricing means you only pay on revenue that's already been recovered.

Ridiculously easy to implement

Shopify integration. ~10 minutes. No engineering headaches.

MARKETING TEAM'S ADVICE TO BRANDS

"Give it a shot. A trial doesn't hurt. Be open about what you're looking for, and LiveRecover will make it happen or even add it to the roadmap. If you like it, you'll stick with it, like we did."