How GLD Humanized Checkout and Drove Over $26 Million in Incremental Revenue
"There's always incremental lift with LiveRecover because they can reach people your SMS platform can't. It's not a question of if there's lift — just how much."
MARKETING DIRECTOR, GLD
The Ultimate Guide to Cart Recovery
Learn the strategies that helped brands like GLD recover thousands of abandoned carts. Get actionable insights on human-powered SMS, timing optimization, and conversion tactics.
- Step-by-step recovery playbook
- Real conversation templates that convert
- Timing and personalization best practices
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ABOUT GLD
GLD Shop is a leading jewelry brand that has redefined accessible luxury for a new generation. Known for their high-quality pieces at accessible price points, GLD has built a massive following through social media and celebrity partnerships, becoming a go-to destination for statement jewelry.
THE CHALLENGE
With millions of monthly visitors and high-value carts, GLD faced a unique challenge: how to recover abandoned carts at scale without sacrificing the premium brand experience. Traditional automated SMS felt impersonal and didn't align with their customer-first approach.
The team needed a solution that could handle massive volume while maintaining the personal touch that made GLD special.
THE SOLUTION
LiveRecover deployed a dedicated team of trained agents who understood GLD's brand voice and product catalog. These agents engaged in real conversations with customers, helping them choose the right pieces, explaining quality and materials, and addressing concerns about sizing and shipping.
The integration was seamless, with agents working directly from GLD's product knowledge base to provide accurate, helpful information.
THE RESULTS
- •The results were unprecedented. GLD recovered over $26.5 million in revenue through LiveRecover, handling over 1.7 million conversations. The personalized approach not only recovered sales but also created brand advocates who appreciated the white-glove service.
WHY IT WORKS
- •Extends reach beyond automated SMS and email
- •Keeps brand voice consistent through real conversations
- •Adds incremental revenue without feeling transactional
- •Creates memorable touchpoints that build trust + loyalty
MARKETING DIRECTOR'S ADVICE TO BRANDS
""LiveRecover became an extension of our team. They understand our customers and our brand, and it shows in every conversation.""
We'll let the big names do the talking...
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