How MoonBrew Recovered 7× More Abandoned Checkouts Using LiveRecover
"It's impossible to build that kind of personalized flow inside a normal SMS platform. You can't predict or automate hundreds of different responses. LiveRecover made sense because it's handled by real people and only charges based on recovered sales."
RONAK PATEL, PRESIDENT AT MOONBREW
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ABOUT MOONBREW
MoonBrew is a functional wellness brand built to help people rest better, feel calmer, and wake up clear-headed. Their flagship products are crafted with thoughtfully selected ingredients designed to support sleep and nightly routines without the groggy aftermath. The brand has built a loyal following by focusing on how people actually feel at the end of the day — overwhelmed, wired, and looking for something that genuinely helps them unwind. MoonBrew isn't about quick fixes or gimmicks. It's about creating a nightly ritual customers trust and come back to.
THE CHALLENGE
MoonBrew had solid SMS and lifecycle flows in place, but they ran into a familiar wall.
Shoppers were entering their phone number at checkout without opting into marketing. That meant no follow-ups, no reminders, no second chances. And even when automation was possible, it felt transactional.
When Ronak joined the company, LiveRecover was already running quietly in the background.
"It was one of those tools that just worked in the background," Ronak said. "We hadn't touched it, but it kept bringing in incremental revenue."
That caught his attention.
THE SOLUTION
After digging into performance, it became clear why LiveRecover was working.
Instead of flows and triggers, real people were texting shoppers one-on-one after checkout abandonment. They answered questions, reassured hesitant buyers, and nudged customers forward using MoonBrew's tone and brand voice.
"It's impossible to build that kind of personalized flow inside a normal SMS platform," Ronak explained. "You can't predict or automate hundreds of different responses. LiveRecover made sense because it's handled by real people and only charges based on recovered sales."
Most importantly, LiveRecover reached shoppers MoonBrew couldn't reach anywhere else.
THE RESULTS
- •$30K recovered in 30 days
- •15% conversion rate on recovered orders
- •Incremental revenue from shoppers outside traditional SMS reach
- •One customer message said it all:
- •"It felt like I was texting a friend who wanted to help me sleep better. That's what convinced me to buy MoonBrew in the first place."
- •That moment turned LiveRecover from a background tool into a clear growth lever.
WHY IT WORKS
- •Extends reach beyond automated SMS and email
- •Keeps brand voice consistent through real conversations
- •Adds incremental revenue without feeling transactional
- •Creates memorable touchpoints that build trust + loyalty
RONAK PATEL'S ADVICE TO BRANDS
""If you try it for a weekend and look at your dashboard a few days later, you'll see the recovered sales and conversations right away. You won't want to turn it off.""
We'll let the big names do the talking...
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SEE HOW LIVERECOVER CAN TRANSFORM YOUR CART RECOVERY STRATEGY WITH REAL, HUMAN-POWERED SMS CONVERSATIONS.