How Neon Flux Uses LiveRecover to Reach the 90 Percent of Shoppers Others Can't

90%

OF SHOPPERS REACHED

40%

REVENUE IMPACT WHEN PAUSED

"LiveRecover lets us connect with the 90 percent of shoppers we couldn't reach through traditional email or SMS. It's person to person communication that creates real conversations, uncovers intent, answers questions, and encourages customers to complete their purchase."

TONY BOUCHER, DIRECTOR OF LIFECYCLE MARKETING, NEON FLUX

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90%

OF SHOPPERS REACHED

40%

REVENUE IMPACT WHEN PAUSED

ABOUT NEON FLUX

Neon Flux is a lifecycle-driven agency built for brands that care about what happens after the first purchase. They help small and mid-sized brands grow by focusing on retention first, not just acquisition. Led by Tony Boucher, Director of Lifecycle Marketing, Neon Flux focuses on turning first orders into long-term customer value.

THE CHALLENGE

Most brands are great at getting traffic and not so great at keeping it. As Tony puts it: "There is the growth phase and there is the retention phase. If you do not invest in retention, you pour water into a bucket with holes."

Even strong email and SMS programs hit a hard ceiling. Average site conversion rates hover around 2 to 3 percent. Best-in-class pop-ups might capture 3 to 6 percent of visitors. That means roughly 90 percent of shoppers leave without ever being reachable again.

No email. No SMS. No second chance.

For brands spending heavily on paid acquisition, that's a massive blind spot.

THE SOLUTION

Neon Flux added LiveRecover as a human layer on top of their automated lifecycle programs.

LiveRecover allows brands to connect with shoppers who enter a phone number at checkout but do not opt in to marketing messages. Instead of automated blasts, trained agents start real conversations. They ask why a shopper didn't complete their purchase, answer questions, handle objections, and offer incentives when appropriate.

It works alongside existing welcome, browse, cart, and checkout flows rather than replacing them.

Tony explains: "With email and SMS you may only reach a small portion of your audience. LiveRecover lets us engage the other 90 percent we could not legally message through A2P."

Neon Flux also uses LiveRecover for post-purchase check-ins, where shoppers prefer texting over email. These follow-ups help maintain brand connection and open opportunities for cross-sells.

THE RESULTS

•When LiveRecover lifecycle programs were paused for one to three months, Neon Flux clients saw up to a 40 percent drop in Shopify revenue, proving how critical retention is.
•For one CPG bar brand, Neon Flux grew monthly revenue from five thousand dollars to over one million dollars in eight months by turning on core retention channels and using LiveRecover to recover checkouts that automated systems could not legally reach.
•Person-to-person outreach allowed for real, tailored conversations that reflected brand tone and built stronger customer trust.

WHY IT WORKS

•Extends reach beyond automated SMS and email
•Keeps brand voice consistent through real conversations
•Adds incremental revenue without feeling transactional
•Creates memorable touchpoints that build trust + loyalty

TONY BOUCHER'S ADVICE TO BRANDS

""Cover as much of your traffic as possible. You are paying to get people to your site. Capture them, then raise LTV with a complete retention stack. LiveRecover is how we reach the people we could not talk to before.""